Forbes: “The Limits Of Customer Love: A Cautionary Tale From First Republic Bank”
In this Forbes article I am reposting you can read about the other side: the CX is not almighty and you cannot just build upon it. Read carefully. Jon Picoult is the author of FROM IMPRESSED TO OBSESSED: 12 Principles for Turning Customers and Employees into Lifelong Fans. Maybe customer love isn’t everything it’s cracked up […]