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365true.fans (a breakthrough concept)

Since 2022, we have been in discussions with dozens of companies regarding the implementation of Earned Growth Rate. All of them are advanced leaders of companies who have come to realize the limited value of the Net Promoter Score (read here, here, and here). As a response, they are seeking to translate their CX maturity […]

Top Q&A about EGR implementation

We have included the eight most frequent questions to get answers to address possible hesitations. Question 1: Will the implementation of Earned Growth at our company be challenging? Question 2: Won´t our company struggle to gather the data we need to calculate earned growth? Question 3: How to classify customers as earned or bought? Question […]

“The Death of the Net Promoter Score”

Let us republish very interesting conclusions about NPS, from the Forbes article written by Ron Shevlin. The author is the Chief Research Officer at Cornerstone Advisors, where his research on banking and fintech trends helps shape the direction of financial institutions and fintech. He states, that based on his experience and observations Overall, there are […]

How NPS is being gamed or tricked

While Net Promoter Score (NPS) can provide insights into customer loyalty, it is not immune to being gamed. (1) One way that NPS can be gamed is by selectively surveying customers. For example, a company might only survey customers who have had positive experiences with their product or service, while excluding those who have had […]

How NPS Measures Intention, Not Real Behavior

While Net Promoter Score (NPS) is a useful metric for measuring customer satisfaction, it is important to note that it does not measure real behavior. NPS only measures intention. In other words, it measures how likely customers say they are to recommend a company, not how likely they actually are to do so. There are […]