Goodbye NPS. Welcome EGR.

Join the club of NPS to Earned Growth Rate switchers and grow your business through ambassadors and referrals.

Intro

Why switch from NPS?

NPS can be easily manipulated (e.g., “I will lose my job if I don’t get a 10 from you”).
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NPS is used by organizations as an internal stick for bonuses/maluses or promotions.
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NPS is hard to change – finding correlations or even causalities is challenging.
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In our advisory experience, we saw many companies with high NPS but lower loyalty than competitors with lower NPS.

For more, read this blogspot

Successor inventor?

Earned Growth Rate (EGR) is a verifiable metric that measures the business growth that results from happy customers and their referrals.
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The inventor is Fred Reichheld, the creator of the Net Promoter® System (NPS). He came up with EGR after realizing that companies were misusing NPS as a target (for bonuses and promotions) instead of a tool to collect customer feedback.
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Fred says: “The motivation to write Winning on Purpose: The Unbeatable Strategy of Loving Customers came from a wish to correct the way companies use NPS.”

Use cases

Which companies are ideal candidates to use EGR?
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Contractual or subscription-based businesses: such as banks, telecommunications, insurance, healthcare, real estate, automotive dealers, travel and logistics companies.
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Businesses with frequent purchases: such as online retailers, B2C startups or car subscription companies.
Less suitable for EGR deployment:
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Segments with infrequent purchases: such as automotive producers, travel.
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Industries without contract or subscription: such as FMCG, restaurants (unless loyalty card available).

Understand EGR

Learn what is EGR about

Three minutes video to understand the concept and advantages.

Download e-paper „EGR explained“

Understand Earned Growth Rate value, way of calculation and three basic steps, how we recommend to start:

Calculate your EGR rate

EGR of Netflix is 120+. Amazon 115+. Tesla 110+. What’s yours?

Use our simple calculator to check your current EGR status.

All you need to know is a few basic data points about your operations. If you need help, we can help you get started.

See the switchers

First Republic Bank is a pioneer of Earned Growth Rate.

Warby Parker as etailer with eye-glasses understood the value of EGR early on.

Your logo can
be next here!

Let us know if you have deployed Earned Growth Rate (or parts of it) and we will promote you. ->

Did you switch?

We will publish your short story here. Send us:

Company name

Industry

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Why did you decide to launch EGR?

What are the benefits so far?

What people say about EGR

“EGR is the new NPS. It’s a more accurate measure of customer satisfaction and loyalty, and it’s a better predictor of future growth.”

Brittany Hodak

Founder of Brittany Hodak Consulting

“Superfans are the key to EGR. They’re the customers who are so passionate about your brand that they’ll keep coming back for more, and they’ll also refer their friends and family to you. Make sure you’re doing everything you can to earn the loyalty of your superfans.”

Fred Reichheld

Author of EGR

“Calculating your EGR is a complex process, but it’s worth it. The insights you gain will help you make better decisions about your marketing, sales, and product development. And ultimately, they’ll help you grow your business.”

Chris Spiek

CEO of Customer Thermometer

Why we believe?

Being in monetizing improved Customer Experience (CX) business for almost a decade, we constantly seek for metrics with impact.

We´ve met dozens of organization struggle to directly link the impact of customer recommendations on sales or revenue growth

EGR can be a viable tracking tool for your company. We´ve proved it in many up to now.

Superfans are much more valuable than new customers.

Do you want to become part of EGR club?

Reach out to us for a 30 minutes free consultation to find out, if EGR is the right metric for you and how to implement: